McDonalds is using a psychological ploy to sell the McRib sandwich. McDonalds uses the term “pork” very generously because the McRib sandwich is made from several different pig parts, including tripe, heart and even pig stomach. Also, as we all know, the McRib sandwich is boneless, and also designed to look like a slab of ribs. The sandwich is desirable because of the way that it looks and because of its name. However, it is also questionable because at the end of the day the sandwich does not truly look like ribs. The sandwich is questionable because no one actually knows what it is, although all of the elements together still appeal to our taste buds. The secret behind the McRib, and other McDonald’s products, make them desirable in itself.